EASTPAK x ANCIENNE BELGIQUE

Campaign for a Pride limited edition Eastpak bag created to raise funds and support the young people of the FLINTA* community of Brussels.

Project supported by the collective Psst Mlle for Le Refuge

behind the scenes — promotional footage

“When you have a platform like EASTPAK, Ancienne Belgique, or Psst Mlle, it’s important to help and elevate others and give them a voice”

**— SHAÏNE FROM THE BRUSSELS-BASED COLLECTIVE PSST MLLE FOR ENFTS TERRIBLES**

photography by Yaqine Hamzoui

THE CHALLENGE

Adapt AB’s 3D event direction into a real life campaign that captured the talent’s bold spirit and embodied Psst Mlle’s values of inclusion, strength, and greatness — spotlighting an Eastpak bag designed to raise funds.

MY ROLE

AD Assistant/Concept Designer
BTS Camera

WHAT WAS MADE

Campaign direction
Photoshoot direction
BTS video production

THE SOUNDTRACK

The campaign was built around the creatures of French 3D artist Bora Murmure, creator of the poster promoting the launch event at the iconic Brussels venue Ancienne Belgique.

THE PROCESS

In the shoot, it was Shaïne, member of Psst Mlle, who naturally embodied the bold, unapologetic presence at the heart of the project.

We had the perfect blend to highlight and capture.

THE SILVER LINING

We are here,
colorful and gorgeous,
and we’re standing tall.

Shaïne and Bora’s fierce way to show :

“Hey, it’s me.” Wide camera angles, playful and freeing poses taking over the space, cinematic lighting, colorful confident makeup, and a bold, dramatic presence.